THE VEGGIE COMPANY

What We Stand For and Believe In

For 10 generations, we have been successfully operating as an independent family-owned business. Every day, we are dedicated to providing our consumers with innovative vegetarian products that offer a uniquely delicious taste.

Sustainability is a given for us: We take responsibility for the people who work with us, the world we live in, and for our long-term economic success.

What defines us is a “Kühne attitude” — courageous action, enthusiasm, and trust, as well as openness to the world and tolerance. As a family business, we will remain independent in the future and ensure a positive future for generations to come.

This is who we are. This is Kühne. This is our path.

At Kühne, we’ve been making vegetarian products long before they became a trend—since the company was founded in 1722. In our anniversary year of 2022, we’re taking the opportunity to further align our path with this tradition.

We stand for innovative vegetarian products with uniquely delicious taste—and for sustainable practices. We take responsibility for the people who work with us, the world we live in, and our long-term economic success.

All of this reflects our Kühne attitude: acting with courage, embracing new ideas with enthusiasm, having trust in things and people, and being open-minded and tolerant. This attitude has made us successful as an independent family business for 10 generations—and will continue to do so in the future.

Because we have big plans ahead. We will adapt the few products that are not yet purely plant-based and expand our clean label portfolio. Cultivation and production will become even more sustainable. Packaging will be 100% recyclable.

And last but not least, our goal is to evoke one simple, pleasurable response from you: a satisfied “Hmmmmmm.”